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Strategic Branding

 

“A promise that should be kept, and be delivered consistently!”

 

Branding does not sell a specific product. Rather, it creates an image of what the brand stands for. Further, evokes a positive emotional response in the consumer's mind.

 

It's about that warm, fuzzy feeling your customer gets when he or she sees your product display. It's about your customer service and how your company is portrayed in the media. It's about how fast your product is shipped or delivered and how the package looks sitting at home on your shelf. In short, branding involves the complex matrix involving every single contact that occurs between any product of your company and any customer or potential customer in the whole wide world.

In other words, customers identify with the brand.

Customers don't just buy products; they buy particular brands, and those brands are based on psychological positioning. Positioning involves defining and communicating, both overtly and subtly, the one core idea that your brand stands for in the mind of your customer.

Having the best-engineered, best-manufactured product is not enough. You must create a compelling image to communicate how your product differs from all the others. You must simplify your marketing communications and focus your branding message exclusively on winning customers' minds.

Successful branding is based on simplicity and clarity. And there's no point trying to be all things to all people. That dated strategy is doomed to failure in today's highly segmented markets.

The core of branding strategy lies in knowing - beyond any shadow of a doubt - just exactly what business are you in. And if you think your core business is defined simply by the product, technology, or business category in which you compete, then think again. You have to ask yourself hard questions: How do you want your customers to think about your brand? What do you want to symbolize your brand? How are you "experienced" by customers? What do you represent?

 

 

Innovative Design

 

“Delivering your brand promise through highly functional, innovative designed products”

 

Design, when it comes not only to cover aesthetics but also to fulfill the needs of the end-user, if combined with premium materials and top grade engineering can give outstanding products for the global market.

Truly innovative product design and product styling captures hearts and minds. Innovative product design is essential in establishing brand identity, brand awareness and perception of value - all deciding factors in the success of a product.

We work closely with your company through the entire cycle, from aesthetics and branding to function needs, material selection, engineering, production and economic constraints.

 

We apply truly innovative, real-world product design solutions to make your concept a commercial success. In essence, we refine ideas and bring them to life.

 

 

Value Products

 

“Simlicity wins: well desined, functional products that go beyond price – high value”

 

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot, as manufacturers typically believe, this is incompetence. Customers pay only for what it is of use to them and gives them value. Nothing else constitutes quality.

 

For a company to deliver value to its customers, they must consider what its customers really need and what is known as the "total market offering." This includes the reputation of the company perceived by the customers, the offered product benefits, and technological characteristics as compared to competitors' market offerings and prices.

Value can thus be defined as the relationship of a company's market offerings to those of its competitors.

 

The key to deliver high perceived value is attaching value to each of the customers — prove them that what you are offering is more than the competition offers, and beyond expectation — helping them to solve a problem, offering a solution, giving results, and making them happy.