Promo

PRO.M.O.

(Product Marketing Optimization)

 

“In the future, there will be two kinds of enterprises: those that go global and those that die.”

Laurel Delaney - founder and CEO of GlobeTrade.com

 

Going global is no longer an either/or proposition. Propelling your business globally could be as simple as setting up a Website to market your goods and services.

In the ever-changing and ever-flattening world, in order to compete with your neighbors and competitors going global is no longer an option but a necessity. The world of both information and goods moves at a higher speed than it did even five years ago.

 

It’s a radically different world now. The Internet has exploded and expanded the opportunities and you should be out there hard-charging to gain a foot-hold. If you don’t consider reaching out and looking at the world as your marketplace, you won’t be competitive.

 

Going global allows a company to either reposition its product or introduce the same product into new geographical areas. Global trade opens business opportunities, new product development, and new customers.

Unless you offer a unique, niche product, it’s a necessity to look beyond your own backyard in order to remain competitive. At some point someone involved in the same industry as you are, will find out how to compete in the global marketplace and will start snatching up your customers.

 

Today, after the ramifications of globalization, all companies find themselves competing with companies outside of their home country for business. True globalization means that an organization is selling a large volume to a wide variety of customers across international borders.

The world is your new marketplace and the technology that we have available to us now is the ramp to launch your business to the next level. Filling a need or finding a niche may be the way to propel a business into the global arena. Web commerce makes sense if you are offering goods or products that are industry-specific.

 

Think global as you create your products and gather an international community since day 1.

It is very difficult because our natural tendency is to think local. International starts the first day you start creating your product. Having customers from all around the world will give you different perspective and different uses of your own product.

 

Having all these in mind, have led us to plan and offer our new PRO.M.O. service.

Our aims are to take advantage of the viral marketing capacity that is available via the internet, and offer detailed information of the products we create together.

By this, you are focusing to leverage a pull marketing strategy for your customers, through the products end-users, in a global scale.

 

 

 

 

 

Then, we are changing the traditional 5Ps of the Marketing Mix, to 5Cs:

 

Product Oriented (Mass Marketing) __________ to _________ Consumer Oriented (Niche Marketing)

• Product ______________________ Consumer (satisfy needs)

• Promotion ______________________ Communication (viral)

• Place ______________________ Convenience (product information)

• Package ______________________ Culture (aesthetics/presentation)

• Price ______________________ Cost (overall)

 

 

Please, contact us for more information.