Methods
-
Research & Audit
On a start-up point or with an established brand, define your market and the competition.
- Market Trends
- Brand Research & Value Assessment
- Customers' Definition
- Opportunities
-
Strategy
Define your brand values, plan your marketing and promotion programs, grow and sustain your brand equity.
- Strategy & Positioning
- Identity & Naming
- Portfolio Architecture & Optimization
- Re-branding
-
Design
Create lasting impression in your customers' minds that will reside, through your campaigns, printed material, in the stores.
- Corporate Identity
- Product Design & Alignment
- Packaging Design & Alignment
- Brand Design Optimization